Joico's premier moisture line, Moisture Recovery - features Joico's breakthrough Hydramine Sea Complex, an exclusive blend of sea kelp, marine-derived amino acids and water-living marine botanicals and minerals that provides the ultimate in hair hydration. Joico Moisture Recovery Shampoo for dry hair is a thirst-quenching shampoo that provides gentle cleansing while restoring hair's moisture levels. Joico Moisture Recovery Conditioner for dry hair is a technologically-advanced conditioner the provides the ultimate in moisture replenishment.
Joico's K-PAK’s multi-action formulas - feature megadoses of our revolutionary Bio-Advanced PeptideTM and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.
Joico's Daily Care - With just the right amount of conditioning and protection, our classic Daily Care formulas bring normal-to-dry and normal-to-oily hair back into healthy, beautiful balance.
Joico's Body Luxe - Body Luxe’s body-boosting formulas plump up fine, limp hair with our zero-weight Oat Protein Complex,TM which thickens and volumizes skinny strands without adding an ounce.
Joico's Color Endure - Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.